Try it.

Forget marketing,
just document your technology.

It dawned on me today , while playing around with Parse's API (one of the coolest startups right now imo), that the only thing that I demand of technology products is proper documentation. Parse (and a number of other startups that build technology) have put the appropriate amount of effort and time into building a documentation that serves as the basis for the trust that we put into their products.

At Canvious, we have neglected that, to focus instead on trying to find the best way to describe what Canvious offers with buzz words and videos.

Today, what we're offering is : "Front-end as a Service".
Yesterday, it was "Google docs for HTML5" .
And tomorrow, who knows. "Wordpress for Hackers" ?

The technology won't have changed, but one tweak of a sentence, of the splash page design, or of the intro video, might change the entire course of the product ?

Technology needs proper documentation first, marketing second.

Let's be clear : I'm not talking about a 2 minute tutorial video.

Technologies need a full-blown guide and tutorial that walk the user through every feature, help them discover the product, and use it for the first time.

From now on, we will not work on marketing Canvious until our user guide and tutorial is the best it can be, and takes new users from zero to "wow" in less than 10 minutes.

We've scheduled to have this done in the next 2 weeks.
By that time, the vision might be easier to explain.

Try it.